Case study 03
Dog training school and academy, Austria
Willenskraft runs force free dog training across five Austrian states, in person and over live video, alongside a puppy school, a trainer certification programme and the Sachkundenachweis competency course. The site carries a regional service business, an online course business and a merchandise cart at the same time, in German.
A dog training school and academy operating mobile training across Styria, Burgenland, Lower Austria, Vienna and Carinthia, plus one to one training over live video anywhere in Austria, puppy classes in small groups, trainer certification, the Sachkundenachweis for Lower Austria and Salzburg, and nutrition consultation.
Two businesses share one domain here and they pull in opposite directions. The mobile training business is local: a visitor needs the trainer who covers their state and nothing else. The academy is national and asynchronous: a visitor needs a course, a price and a way in. Collapse them into one navigation and both get worse, so the site keeps regional pages with their own trainer profiles separate from the course and certification track, and lets a visitor self select at the top rather than reading through the half that does not apply to them.
Regional pages carrying the trainers who actually cover each state, a course and certification section that sells into the e-learning platform, and a cart that handles course places and merchandise on the same checkout. A blog and video library sit behind the same navigation so the search and video audience lands somewhere useful instead of on a sales page. Everything is written and structured for an Austrian German audience, not translated at it.
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